The Clean and Healthy Behavior (Bahasa Indonesia: Perilaku Hidup Bersih dan Sehat/PHBS) movement is currently being promoted as the way to prevent society from COVID-19. The world has struggled t overcame the COVID-19 for more than half a year and WHO has even declared the COVID-19 a global pandemic since March 11, 2020. The term pandemic refers to a disease that spreads to many people in several countries at the same time. The number of the spread of COVID-19 has significantly increased and globally. As long as the vaccine has not been found, the efforts to reduce the spread and prevention of COVID-19 are to implement the PHBS.

The Indonesia Statistics Agency recorded the poverty rate as of March 2020 increased to 26.42 million people. Regarding this position, the percentage of poor people also rose to 9.78 percent as of March 2020. The increase in poverty rate reached 1.28 million people from the previous rate, 25.14 million people compared to the rate as of March 2019. The percentage of poor people also rose 0.37 percent from March 2019, which was only 9.41 percent.