PERAN MEDIA MASSA DALAM MEMPENGARUHI SIKAP TERHADAP KEIKUTSERTAAN BER-KELUARGA BERENCANA: Analisis Data Survei Demografi dan Kesehatan Indonesia Tahun 2007

15 December 0203 - 16:20:35 | admin

Authors: Rohdiana Sumariati, Dewi H. Susilastuti, Agus Heruanto Hadna

Topics: mass media, attitudes, participation in family planning program

Article Title: PERAN MEDIA MASSA DALAM MEMPENGARUHI SIKAP TERHADAP KEIKUTSERTAAN BER-KELUARGA BERENCANA: Analisis Data Survei Demografi dan Kesehatan Indonesia Tahun 2007

Journal Title: Jurnal Manajemen dan Pelayanan Farmasi, Fakultas Farmasi UGM Vol. 3 NO. 1/Maret 2013

Publication Year: 2013

Language: Bahasa Indonesia

ISSN: 2088-8139

As an effort to boost the issue of family planning program, BKKBN has adopted a policy of IEC (Information, Communication, and Education) as a promotional effort and community mobilization to increase demand for contraceptives. This study aim was to analyze the role of mass media in influencing attitudes towards participation of family planning.

Research was performed by using the Indonesian Demography and Health Survey Data (SDKI 2007). Sampling location was national-wide which included all 15-49 years ole ever-married women and lived in Indonesia. Informant was determined by purposive sampling technique. Total sample was 32,895 women. Data was analyzed by chi-square test.

The results showed that 57,4 percent of ever-married women had a positive attitude towards family planning program and participated in the family planning program with p=0.005 (p value=0.000). While ever-married women who were exposed to participated in the family planning messages through mass media and become participants KB was 58.3 percent with p=0.005 (p value=0.000). The relationship of mass media’s role in influencing attitudes towards family planning participation was observed with the control variables of education level, residence, motivation to have more children and the number of children (alive), each of which showed a significant relationship with p=0.005 (p value=0.000). Television is the medium which attract most viewers. Different model is required for the highly educated women. The emergence of other media such as religious leaders, community, doctors, midwives, and family planning cadres can be used as a vehicle for delivering messages and information. It needs a strategy of repetition (redundancing) messages and information, in order to remind people about the importance of the family planning programs. The right design in campaigning and informing the family planning program should be made after considering whether the type of media used is matched with geographical characteristics, time, and forms of contraception. []