Contemporary Survey Management|
Survey research is regarded as a cheap and fast research tool so that the information can be generated accurately and in a timely manner. Data and information collection can provide the description of present condition of large population by using relatively small samples. The population can be directly related to residents, agencies, institutions, organizations, and social units, but the main source of information lies on the perpetrators or people (actors). Today’s institutions rely on survey research for many purposes. The survey can help to understand the consumer preferences about certain products, measure employee satisfaction, identify market opportunities, and conduct program monitoring and evaluation.
Also, survey refers to a process that has to go through many stages with clear protocols at each stage. It is necessary to plan survey research, collect data, access and manage data easily, and report relevant results to get reliable results from survey research. It can be said to be successful if the results can be used by decision makers to generate a policy. Some research areas that can use survey research include satisfaction level measurement, customer/employee profiles census, program effectiveness assessment, and customer complaints finding.
|Authors||Agus Joko Pitoyo, Eddy Kiswanto, Pande Made Kutanegara, Sumini|
|Book Title||Manajemen Survei Kontemporer|
|Publisher||Indie Book Corner|
|Keywords||Research paradigms, survey research, survey guideline|